Are your Recruiters Your Sales People?

When it comes to the recruitment process, recruiters are often compared to sales people. Recruiters often claim that recruiting is no different and no less difficult than selling is. Sales requires the right pitch and so does recruitment. So, are your recruiters really your sales people? How would you determine if your recruiters are efficient sales people?
Recruiters, actually, are quite similar to sales people. They carry out the difficult task of selling (literally) their company to recruit top, quality candidate and build a credible talentpool for their company. While approaching prospective candidates, a lot depends upon how your recruiters portray your company as they represent the company until the candidate finally joins the company. Their interaction with the candidate determines the experience that the candidate would have during the entire recruitment process. For this you can use human resources software.
Your recruiters are the face of your company for the prospective candidate. His/ her impression of you company and the way it functions would depend upon the way your recruiters deal with the candidate. Therefore, for your recruiters to be efficient sales people, it is essential that they follow the right procedures so that the candidate is not lost midway during the recruitment cycle.
More often than not, a candidate’s recruitment experience with companies turns out to be unpleasant due to the haphazard ways of functioning of the recruiters. This often happens when there is no system in place that can track candidate interaction with a particular recruiter. So, multiple recruiters end up approaching the same candidate for a particular position followed by confusion and lack of coordination when it comes to scheduling interviews.
This results in the candidate being contacted repeatedly over phone and spammed with emails. The candidate literally feels harassed and eventually drops out of the recruitment funnel. This candidate experience spreads as word of mouth and can then harm your image as a prospective employer. You can use Candidate Tracking Software to get rid of this problem.
Another area where your recruiters can fail to be effective sales people is while interacting with candidates regarding their expectations and providing them with information regarding the job opening that they have been approached for. Many a times the candidate realizes that he/she has been provided with no information or the wrong information only later in the recruitment cycle and then drops out of the recruitment funnel.
Now, you might be wondering how you could contribute in making your recruiters efficient sales people. You can start by investing in a recruitment software that will automate and streamline your recruitment process. Your recruiters will have a centralized database that they can leverage. They would also be able to track previous candidate interaction history which would help them approach the right candidates and deal with them better. This would also add to your employer branding and would enhance the candidate’s recruitment experience with your company. Recruiter efficiency will improve as the productivity tools provided by the software will enable them to focus on obtaining quality candidates, faster. Recruitment management software can help you to fast up the process and save money of an organization too. You, too, would gain a better insight into your recruitment activities so you know what’s working well and what’s not.